Write the Future Indeed

Nike has launched their new campaign for the World Cup this summer.

The tag line is Write The Future. And  they have been placing the ad everywhere- facebook, youtube, tv, things have been written about it, people have been talking about it. So is all this buzz gone viral actually worth it?

See for yourself:

I think it does to be honest. It is the whole concept of who we are now, and  who we want to be one day, and are we capable of actually being it. Very smart tactics, as almost everybody associates with that feeling, even if they don’t like/wear Nike products. And that’s the point right… get as many people to see the world through your ads and feel  connected and inspired. Or that is the point for me…

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