“It’s My Time” According to Benetton

Benetton has always been innovative and incredibly aesthetically pleasing with their advertising campaigns. Their newest spring/summer 2011 campaign is no exception. The campaign is called “IT’S MY TIME” and is the epitome of social media and the empowerment it provides for the Web 2.0 people.

It is the campaign where fashion meets social media.

The casting is happening online on Benetton’s casting webpage and they say that they are “looking for something different, something unconventional, something surprising, something real. It’s not just how you look but how you are.” How amazing is this? And, of course,  the pictures are phenomenal too…


Advertisements

One comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s