The State of the Blogosphere 2010

Technorati published the newest edition of their annual analysis of the State of the Blogosphere a couple of weeks ago.  To be honest there were no extreme surprises or developments for me. The most surprising and somehow unexpected part was that two-thirds of all bloggers are male. I am not trying to sound uber-feminist but – seriously?!?!?

On the other hand one of the most prominent trends of the year is the rise of mommy-bloggers. I am quite content that the analysis actually accounts for the power that this community has, and recognizes them as an up and coming trend to be paid attention to.

The other trend that is surely to be recognized is the adoption of tablets and mobile devices that enable bloggers to upload posts constantly and immediately. This definitely makes blogging more spontaneous, but in the same time shortens the content and makes it simple and to the point.

Of course Facebook and Twitter are adopted by the large majority of bloggers, and will continue to be used as platforms for sharing and promoting blogs.

Key Findings:

–          Mobile blogging in definitely on the rise.

–          Great influence of women and mom bloggers on the blogosphere, mainstream media, and brands.

–          40% of poeple agree with bloggers’ views, and their trust in mainstream media is dropping.

–          Professionals have an average of 3.5 blogs.

–          11% say blogging is their primary income source.

–          Only 3% of respondents overall report updating their blog five or more times a day.

–          Many Part Timers (49%) and Self Employed bloggers (62%) say they are blogging more because it has proven to be valuable for promoting their business.

–          42% of respondents say they blog about brands they love or hate, while 34% say they never talk about brands on their blog.

–          64% of respondents believe that brand representatives treat bloggers less professionally than they treat traditional media.

–          63% of respondents agree that they have become more involved with their passion areas as a result of blogging.

–          74% of all respondents describe their blogging style as “sincere,” and 64% describe their style as conversational.

–          78% of bloggers surveyed are using Twitter.

–           9 out of 10 (87%) bloggers surveyed use Facebook.

–          49% reported using a free third-party hosting service.

27% of Self-Employed bloggers said that blogging has had the greatest impact on business.

 

This is just a short snippit with some of the most interesting findings, I strongly suggest browsing through all the segments of the study…

Intro

Day 1: WHO: Bloggers, Brands and Consumers

Day 2: WHAT: Topics and Trends

Day 3: HOW: Technology, Traffic and Revenue

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