Rihanna is the face of Nivea for the brand’s 100th birthday, and her new song is the background of the Nivea ad. The ad is really touching, as the little blue tin full of Nivea magic has truly been there all our lives. I remember being super young and my mom using the Nivea creme, so now it is really iconic to me. The smell brings my childhood memories, and really the ad is playing on these emotional strings.
Rihanna’s song is as touchy and cheezy as the ad, but hey it really works! Way to go celebrity endorsement! Or quoting the press –
“Over the past 100 years, NIVEA has become an iconic brand thanks to our loyal consumers. For our centennial, we are partnering with another icon, global music sensation, Rihanna. Her voice will help us bring NIVEA’s 100th anniversary celebration to fans all around the world. As a sponsor of Rihanna’s US & European tour we will bring NIVEA closer to the next generation of consumers through various exciting initiatives in the coming months.”