Month: September 2011

Hot or Not?

George Clooney is in a bank ad, these days, promoting savings. The story is a bt awkward and definitely unrealistic. Perhaps that’s the point. But seriously… not funny, not that cute, and definitely not making me save more. There is a buzz around,  that he said he will never ever marry again, so he agreed to this ad for shits and giggles.

It reminds me of the Uma Thruman Schweppes ad, that is basically the same – a blah featuring a celeb. Having famous people definitely works wonders for the virality of the ads, but the creatives should put some more creativity in the story and the copy. I have always wondered how you go and pitch that script to the celebs….

One Day

Being a very picky reader, who gets bored at page 50, it is very rare that I find a book that I read page to page in the matter of a couple of days. So whenever I find a book like this, it makes me warm and fuzzy on the inside. Few days ago I finished David Nichols’ “One Day” and now I am more than looking forward to see the movie, featuring Anne Hathaway and  Jim Sturgess as Emma and Dexter.

The story is just wonderful – following the lives of two people, on the anniversary of the day they met. It follows the ups and downs, the complex relations between men and women, the wonderful times when you think you have found yourself, and the scary moments you are looking but nothing is in the horizon. Perhaps I am looking into it too deeply, or perhaps it speaks to my own life and story, but no matter what the reasoning behind my infatuation with the story, there is no doubt that it is wonderful!

Here is a glimpse of the trailer, for just a taste of the story. Haven’t seen it yet, but I do hope it is as good as the book!

Looking Back in Time

Exactly a year ago I left London, after living on the South Bank for almost a year. Deep in my heart I miss the vibrancy, the crowds, the life, the colors and the pace. I miss seeing these sights every day. I miss walking on Waterloo bridge in the wind. Miss strolling on the Queens Walk. Even miss feeling like a tiny ant in the crowd on Waterloo station. I catch myself reminiscing about the times there, although I used to grunt about life at such an overcrowded place constantly while there.

Found this movie, that captures the little precious moments of life on the South Bank, so I hope you enjoy it.

DIOR J’ADORE Full of Glamour

The new short film for Dior’s J’Adore is out, again starring the breathtakingly gorgeous Charlize Theron, as well as some other celeb images such as Grace Kelly, Marilyn Monroe and Marlene Dietrich. The music is Heavi Cross by the Gossip and the movie was shot nowhere else, but in the  ‘Galerie des Glaces’ at the ‘Château de Versailles”.


Disturbing or Legendary?

The other day I was reading the Huffington Post on my way to work, and skimmed through a crazy image of Stella Tennant on the cover of Vogue Italia’s September Issue. This is the image, and oh boy, is it avant-garde?!

But then it has an explanation – the cover is channeling the image of Ethel Granger, a past Guinness Record holder for the smallest waist in the world- mere 13 inches, or 33 sm. Ethel’s image is too over the top for me – facial piercings and crazy proportions. There is nothing natural about it-

More photos on the page of Vogue Italia.

According to Vogue  the story goes that Ethel was bound in a corset for years in order to please her husband who had a fetish for wasp-waisted women. She was sleeping with a corset, wearing high heels and had multiple facial piercings, in order to “outshine other members of her sex in some way [as] this is a victory worth any amount of suffering”.

I have one word – disgusting. To be honest I am a bit repulsed by the story and the whole idea and message of it. It is not promoting a healthy values and balance of the self, but pushing the human boundaries for something that is simply ridiculous. Why do this to yourself? I completely understand the desire to be unique and fashionable, but the pictures of Ethel are simply disturbing and freaky.

Part of me is happy that Vogue Italia is telling this story, but another part is asking- how far are you pushing girls to go because of fashion? It is an interesting parallel because the June cover of the issue was graced with full figured models.

What do you think about the cover and the story of Ethel Granger? Disturbing or legendary?

The Postsecret Essence

I have written and talked a lot about PostSecret. But this video actually explains why I am so much in love with the project!


Gaga as a Nymph

Is it me or it is weird to see Lady Gaga with almost no make up on?

Missoni for Taget: A Sneak Peek Video

This is a new video ad about my salivation – Missoni for Target. The collection seems even more amazing and colourful in the video. The pieces are ridiculously luxurious looking, something that I am not really expecting and haven’t really seen in other brands’ collections for Target.

Check out the video. Margherita Missoni sounds truly wonderful.

Slow Down: Enjoy Life You Pass By


My best friends sent me this story today. I was living in DC at the moment this happened and I remember the news, but have forgotten the message itself. So yep – Slow down and enjoy life! We usually pass it by because we are moving too fast.

Awesomeness in 100 Seconds

The promo video for the opening of Westfield Stratford City in East London is more than creative! Love the “let’s go back in time” concept that shows music, dance, fashion and surroundings.

“Directed by Jake Lunt with The Viral Factory, the film was shot over 4 days in east London locations with hundreds of costume changes. The music was commissioned from Oscar nominated genius Tristin Norwell who took a simple tune and interpreted it for each decade over 100 years”, describes a blogpost on the Westfield page.

One of the highest rated comments on YouTube actually describes the outfits by second in the video- “0:07 Early 1910’s / 0:17 Late 1910’s / 0:23 1920’s / 0:32 Early 1930’s / 0:38 Late 1930’s / 0:43 1940’s / 0:45 Early 1950’s / 0:48 Late 1950’s to early 1960’s / 0:54 Late 1960’s / 0:57 1970’s / 1:02 Early 1980’s / 1:06 Early 1990’s / 1:11 Late 1990’s / 1:15Early 2000’s / 1:22 Mid 2000’s / 1:28 Late 2000’s / 1:34 Contemporary —— Keep in mind the years keep jumping back and forth, so these are approximate values. Outfits are chronological by first appearance.”