Day: September 22, 2011

Hot or Not?


George Clooney is in a bank ad, these days, promoting savings. The story is a bt awkward and definitely unrealistic. Perhaps that’s the point. But seriously… not funny, not that cute, and definitely not making me save more. There is a buzz around,  that he said he will never ever marry again, so he agreed to this ad for shits and giggles.

It reminds me of the Uma Thruman Schweppes ad, that is basically the same – a blah featuring a celeb. Having famous people definitely works wonders for the virality of the ads, but the creatives should put some more creativity in the story and the copy. I have always wondered how you go and pitch that script to the celebs….

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One Day


Being a very picky reader, who gets bored at page 50, it is very rare that I find a book that I read page to page in the matter of a couple of days. So whenever I find a book like this, it makes me warm and fuzzy on the inside. Few days ago I finished David Nichols’ “One Day” and now I am more than looking forward to see the movie, featuring Anne Hathaway and  Jim Sturgess as Emma and Dexter.

The story is just wonderful – following the lives of two people, on the anniversary of the day they met. It follows the ups and downs, the complex relations between men and women, the wonderful times when you think you have found yourself, and the scary moments you are looking but nothing is in the horizon. Perhaps I am looking into it too deeply, or perhaps it speaks to my own life and story, but no matter what the reasoning behind my infatuation with the story, there is no doubt that it is wonderful!

Here is a glimpse of the trailer, for just a taste of the story. Haven’t seen it yet, but I do hope it is as good as the book!