Coco Rocha is sensational for the new spring/summer 2012 campaign for Longchamp. I love that the whole urban summer topic is a continuous trend this season. (remember Karlie Kloss for Free People campaign?) Absolutely love the idea behind the video above, it is so happy and lighthearted. The photos for the campaign are also fabulous. The grace and poise in Coco’s posing are perhaps not the most present elements, but there is a great sense of humour and more than one wink in the photos. Just gotta love it!