Month: February 2012

JC Penney aka jcp with Ellen

JC Penney is rebranding and the changes are being announced as we speak. After a bit of a battle about choosing Ellen as their spokesperson, that was undoubtedly won by Ms. Degeneres , the new TVCs are out, and oh yeah.. are they hilarious! Ellen was definitely a wonderful person to choose as the face of such a massive campaign, as she brings that hint of fun easygoingness that JC Penney or jcp lacked. Enjoy my two favourite ads of the “Has it always been this way?” series

Make Life More Colorful with Uniqlo!

Fabulous ad for Uniqlo! Clearly gives the message that people from all ages, backgrounds and styles can make their live more colorful and stylish with the brands apparel, especially the UNIQLO’s Color Ankle Length Skinnys. The fun bits are the celeb spottings namely Tavi and Cindy Lauper. But yeah I do want a pair or two of those jeans, if only they delivered to Bulgaria…

Toi&Moi Spring 2012 Amazingness

Absolutely love the spring Toi&Moi collection. The colors, the florals, the shapes. Enjoy!


And the Winners are…

Oscars 2012 commenced last night and of course as always on the morning after we are all talking about the winners. So the winners in the category of best gown of the red carpet are …

 Emma Stone in Giambattista Valli

 Rose Bryne in Vivienne Westwood

 Sandra Bullock in Marchesa

 Rooney Mara in Givenchy

Mila Jovovich in Ellie Saab

 And of course, Miss Piggy in Zac Posen.

Quote of the Day: Dr. Seuss

“Why fit in when you were born to stand out?”

~Dr. Seuss

Mary Katrantzou Fall 2012: For the love of color and print

No one does prints, shapes and colors like Mary Katrantzou. The Fall 2012 collection is very close to perfection!



H&M Couture? Pretty Cool!

I know I have been on an H&M roll, but as I have shared before, my excitement for the brand’s internationalization on the Bulgarian market cannot be hidden away. Plus the billboards everywhere in Sofia are reminding me that soon affordable fashion will be available to prettyfy our Sofia-town.

The latest news is that the absolutely gorgeous Michelle Williams has been dressed exclusively by H&M for the BAFTAs last week. The dress has been created by the H&M studio, along with Michelle and her stylist Kate Young. The top and skirt are created by sustainable materials and will be available for purchase in select stores and online as part of the Conscious collection in the beginning of April.

So yes, not only affordable, but also sustainable and gorgeous fashion is on the way to Sofia. Fabuloso!

Marni for H&M is Almost Here!

Marni’s collection for H&M is fabulous, and unlike the Versace collection for the brand, has tasteful colors and prints combinations. Can’t wait until March! 10th is the date, because the news is that Marni will be in the H&M store at The Mall in Sofia! As the billboards say – Sofia will not be the same after that day. Can’t wait for the pretty to come here!

Quote of the Day: So much wisdom!

“People are made to be loved, and things are made to be used. The confusion in this world is that people are used and things are loved.”

OMG Shoes for Spring! Part 2: Chunky Heels

After the wedges  the other day, there is one more trend with shoes for spring that makes me warm and fuzzy on the inside. The chunky heel. Although sky-high, these beauties are comfy and give you that hard-core chick vibe that I so love. Can be dressed up or down, but most of all, make your legs go forever. Absolutely love the 60’s trend in chunky heels, and cannot wait for the H&M opening to get my hands on some of their new collection pieces!





 Alexander Wang

 Michael Kors