H&M Couture? Pretty Cool!

I know I have been on an H&M roll, but as I have shared before, my excitement for the brand’s internationalization on the Bulgarian market cannot be hidden away. Plus the billboards everywhere in Sofia are reminding me that soon affordable fashion will be available to prettyfy our Sofia-town.

The latest news is that the absolutely gorgeous Michelle Williams has been dressed exclusively by H&M for the BAFTAs last week. The dress has been created by the H&M studio, along with Michelle and her stylist Kate Young. The top and skirt are created by sustainable materials and will be available for purchase in select stores and online as part of the Conscious collection in the beginning of April.

So yes, not only affordable, but also sustainable and gorgeous fashion is on the way to Sofia. Fabuloso!

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