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The art of beautiful advertising


For a long time I haven’t shared fashion ads that impress me, and curiously two of the best ad campaigns for Fall 2014 feature my fave model – Karlie Kloss. The two ad campaigns are very different.

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От доста време не съм писала за модни реклами, които са ме впечатлили. Интересното е, че две от кампаниите за Есен 2014, които имат страхотни реклами са с Карли Клос. Двете реклами са много различни.

Chanel Coco Noir is dark and mysterious.  I like how simple it is. I have yet to smell the Chanel Coco Noir scent, but if it is as feminine and seductive as the ad I will love it.

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Coco Noir на Chanel е мистериозна и тъмна. Много ми харесва, колко проста и семпла е самта визия. Нямам си на идея как ухае парфюмът, но ако е толкова женствен и съблазнителен, колкото са рекламите му, със сигурност ще ми харесa.

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 Donna Karan ads are full of glamour, movement and sparkle. Shot by Stephen Spielberg they are like stills from a movie. Black and feminine again, which I love dearly.

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Рекламата на Donna Karan е много жива, пълна с движение и блясък. В нея няма нищо семпло. Клипът и кампанията са снимани от  Stephen Spielberg и визиите са като снимки от самото видео. Отново черно и женствено, което много ми харесва.

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Here is the video ad.What do you think? Do you like it?

Какво ще кажете? Коя кампания предпочитате?

===Love yourself===

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A Declaration of Love by Schwarzkopf


Love creates beauty, not just on Valentine’s Day! Рекламата на Schwarzkopf е страхотна, силна, чувствителна и не е още едно TVC в което една мацка, развява едни букли… или всъщност е, но е и много повече от това. Много се кефя на смислени криейтиви и съдържателни реклами, които те карат да ги съпреживееш, да ги почувстваш и да ги гледаш с внимание повече от веднъж. Тази я гледах няколко пъти и всеки път има някакъв нов детайл, който я прави още по смислена. Браво на  BBDO Proximity Dusseldorf, браво на клиента и браво на актьорите, за това че са направили нещо емоционално и въздействащо. Кога ли ще стигнем това ниво и с нашите клиенти и с нашите криейтив екипи тук в България си остава една мистеря… И докато нашите жени вдигат краката и изглеждат очевидно глупави до Башар Рахал, тук има някаква емоция, която се улавя без дамата да е изрекла и една реплика…

Честит празник на любовта, и нека любовта в сърцата ви да е като чуждите реклами- стойностна, красива и смилена.

Love creates beauty, not just on Valentine’s Day! Тhe advertising of Schwarzkopf’s is great, strong, sensitive and not just  another TVC in which one chick flaunts some curls … or actually, it is, but it is much more than that. I very much enjoy meaningful creatives and meaningful ads that make you breath with the characters,  feel and look at them with attention and enjoy every second of the ad. I watched this several times and each time there’s a new feature that makes it even more meaningful. Good for BBDO Proximity Dusseldorf, good for the client and good for the actors, so they have done something emotional and powerful.

❤ pet

Inspirational Ad.


Yes, it is from Dove again.

Watch this:

And remember:

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Advertising update: Cara in NY for DKNY Fall 2013


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 Cara Delevingne, the it-girl of fashion is back this Fall for the new DKNY campaign. She is partnering with model Ollie Edwards, and special guest, NYC-based street artist, Curtis Kulig. All three were shot on location in various parts of New York City by renowned fashion photographer Mikael Jansson.

Be More Dog


I absolutely love ads that are funny and meaningful. The O2 campaign that just launched this month is just that, very original and fun. Think about it… we should all me more dog, because life is exciting, and great, and there is always something that is worth being positive and loving.

Dita Von Teese for Perrier


Pop Art Beyonce Ads for Pepsi


 

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Everyone’s Sweethart: Jennifer Lawrence


When I wrote about Jennifer Lawrence, few weeks ago, it was before the whole noise about her started.

It was before the infamous fall at the Academy Awards…

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And before the joke-cracking session after the Oscars-

Jennifer turned out to be a wonderful, sweet person, who is beautiful on the inside and out. Good for Dior for choosing her as their face. I enjoyed Jennifer Lawrence’s funny comment about the Dior campaign, not many celebrities would say that out loud:

“Oh my god, I haven’t seen this. That doesn’t look like me at all. I love Photoshop more than anything in the world. Of course it’s Photoshop, people don’t look like that.”

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But photoshop or not she is beautiful and I can’t wait to see what else she will star at.