Mila Kunis The New Face for Miss Dior


Mila is gorgeous. Dior is simply fabulous. The photos exude grace and elegance. What more can you ask for in an ad campaign? Loves it!

Photos from Dior facebook 


Seize the Moment with Montblanc

I am not a fan of online competitions, and rarely have the desire to participate, especially if it will take longer than a second and a click. However today I came across Montblanc’s new campaign ‘The Beauty of a Second” and actually it struck me as something I would not mind participating, simply because it has a greater meaning than just shoot something and submit it.

Montblanc is paying homage to the chronograph and Nicolas Rieussecwho 190 years ago recorded time to an accuracy of a fifth second for the first time. Along with the  film director Wim Wenders, Montblanc is challenging people to seek the beauty in every moment and record a second long video and submit it.  “The Beauty of a Second” short-film contest is gathering great moments that are speaking volumes, some longer some not that long.

It is interesting to see how a timepiece company gets beyond just showing the time, and reaches the realm of actually appreciating the moments. It is more emotional and of course can play on the strings of more people than just those who can afford a Montblanc watch. I strongly suggest watching the videos, because some of them are great! And of course is just takes a second…

Go Beyond The Cover

Do you judge a book by its cover? I do! But once you go beyond the cover you discover so much more…

Rico Genest a.k.a. Zombie Boy, known from Lady Gaga’s Born This Way video and the ad campaigns by Nicola Formicetti is showing that there is more beyond the first impression. To be honest I find him a bit intimidating (politely put), but in a new ad for Dreamblend Go Beyond the Cover he is actually quite good looking(without all the tats). If there were no weird piercings on his face and he did not look at the camera so harsh, I could say we has hot. So what we see is not always what we get.

The cover up brand Dreamblend is doing something amazing, because it shows in a great way what is there to see that we are not seeing, and how what is real and normal, sometimes is not. And hell yeah, that is one good coverage product that obviously works miracles!


Timing is everything for Levi’s

Levi’s new European ad campaign, created by W+K, is out.  It is looking to ensure a better future for the world, engage with young people and through enigmatic words and strong visuals to talk in a way very few ads talk. The ad is terrific. It is strong, very visual and talks to your deepest ambitions and desires. It is all about going forth and shaping your own better future. A message that is much stronger than just, buy a pair of jeans. However, the timing is horrible!

London is on fire, due to youngsters rioting on the street of the city, and sad, but true this spirit of freedom and changing the world can definitely be read in a wrong way. This is how important timing is. Ads carry the spirit of the society, and when the society is on fire, it is not a good idea to put oil in it. I am not completely agreeing to the bloggers, who bash the ad as violent. It is one of these pieces that talk to your subconscience and you read it through your own lens and experience.

Share a Choo

I absolutely love the Jimmy Choo campaign about sharing our Choo stories. Choo-fans can share their love on the website in the Choo Connection section and the pictures are posted in the brand’s fan page on Facebook, for all the fans to read. Some of them are sobby, some of them are funny, some of them are plain emotional.

The idea is wonderful because it makes Choos so close to every woman’s heart. Shoes are something important, something we choose and covet and keep, so sharing all the emotions that we go through when choosing shoes for the great moments in our lives is simply wonderful.  Sharing these emotions with the brand and all the other fans in social media channels for all to read and connect – simply genius.

Choo fairytale – this is one of my favourite stories. Sex and the city, love, shoes and happiness.



 True Love Shoes




Choo love

Madonna Never Gets Old For Dolce

Dolce and Gabbana’s Winter 2010/11 ad campaign features Madonna. Yet again an icon is being used by an iconic brand.

The photo-shoot is a bit controversial and even strange, but of course it would not be Dolce and Gabbana if it wasn’t.  Roosters, babies, and old men.. I guess life is a never ending tale of adventures for D. and G., in which Madonna  dressed in black lace fits fabulously. Some of the photos have a bit of a Malena-undertone… but that might just be me. And of course, as all black and white things in this world… there is no way I wouldn’t love it.

For all the bizarre images go have fun at the Golce and Gabbana website.




McQ Fab Campaign

Alexander McQueen presented the pre-fall/winter 2011 collection with a great campaign on the site. The campaign covers all predictable social media channels – Facebook, Twitter, YouTube and even Vimeo so it will be spread like wildfire through the net.

The best part is the actual idea behind it – the lives of four English girls. The first one is Charlotte Besnson, who is featured in a video that is quite strange (bellow). It is great to see that the whole bizarreness of the McQueen designs can be translated into a social media strategy and videos that reflect the spirit of the brand.



The Secret Behind Real Beauty- Photoshop

There is no secret that 99.99% of all photos that are published in magazines and ad campaigns are some more than others heavily photoshopped. We all know this and yet live in a bliss of pretend ignorance admiring and striving to look like the gorgeous creatures looking at us from the magazines. There has been so much written about that, but it is always surprising when a “before” and “after” pictures leak into the press, because then we become disillusioned and it hurts a little…

So do you remember last year when this image was all over the bloggosphere:


And it was turned into an amazingly beautiful advertising campaign for Louis Vuitton that looked like this:

Well Madonna is in the news again, because an untouched picture from her new Dolce and Gabbana campaign leaked yesterday and it is all over the news. The veiny arms are something that is quite obvious, but for crying out loud the lady is 53 years old. I saw her Sticky and Sweet tour last summer and I can only pray and hope to look like her when I am her age…

And the actual campaign photos will look like this. Polished and perhaps 20+ years younger…

Well this is the world of celebration and fashion, everything should be perfection, and unfortunately we as human beings, even Madonna, are not. So as long as we are aware that photoshop perfection is what we are looking at, we are good. Illusions are so beautiful.

Images courtesy of the Daily Mail and Fashion Foie Gras

“It’s My Time” According to Benetton

Benetton has always been innovative and incredibly aesthetically pleasing with their advertising campaigns. Their newest spring/summer 2011 campaign is no exception. The campaign is called “IT’S MY TIME” and is the epitome of social media and the empowerment it provides for the Web 2.0 people.

It is the campaign where fashion meets social media.

The casting is happening online on Benetton’s casting webpage and they say that they are “looking for something different, something unconventional, something surprising, something real. It’s not just how you look but how you are.” How amazing is this? And, of course,  the pictures are phenomenal too…

More Awesomeness from Old Spice

So yes it has been all over the web, and everyone has been talking about the Old Spice viral campaign… but to be honest there are few things peeps are missing… I just saw a vlog of a “SOCIAL MEDIA PRO” who was mainly talking about the volume of the responses and the fact that the Old Spice man was talking to celebrities… and there were all these comments that the campaign is not actually winning money for the brand…  or that it is degrading… ugh people seriously!?!

Well here are my 5 cents… and no I am not a social media pro, guru, evangelist or anything of that sort… I just listen, read and draw conclusions for myself.

As I said before the campaign is genius. I do stand by my thoughts even more now after the second part of the campaign. You might agree, but if you don’t think about it- it is funny, creative, endearing, talks directly to consumers (even a little from above), and it is everywhere just because of that.

The viral nature of the videos are not because they were tweeting about them in high volume… sorry but it is not the volume of the content you put out there – it is the quality. If it was some boring ad campaign it doesn’t matter if they put 20, 30 or 100 videos on youtube, tweet/facebook/blog about them and then call you to check if you have seen them… you would not have because they were boring. The Old Spice ads are not. Mad props to the fast witted Wieden and Kennedy for that! Great content goes very far!

And it is funny too, content is even better if it is engaging. After reading Brian Solis’ book “Engage” – that is one of the main words that is floating through my brainwaves when I think of social media. I think Brian deserves a hug for his wisdom and insight! It is so very important to know who your consumer is, to make sure you understand them, to spark a conversation and to provide content that is not imposed, but is engaging.  And these videos were that- what is better than simply responding to comments about your brand? Well… responding to comments about your brand in a funny witty manner.

Also persistence pays they say. Constant and dedicated high quality content is what makes this campaign successful. And the more than 200 videos do that, although for just a day and a half.  Engagement with celebreties such as Kevin Rose, Alyssa Milano and Ashton Kutcher also helps… Create buzz, get people talking, that is what social media does; and in this case it is doing it quite successfully. Also the voicemail generating website is hilarious! An innovative tool, not previously used (at least to my knowledge), funny and original, but still carrying the message of the campaign- is pretty well thought of… I played with it for like an hour, and yes tried all possible combinations, but no it is not my voicemail (not THAT professional if you know what I mean, and I am an employment searching individual, so probably it is not going to be my voicemail message anytime soon, or maybe  if  WK will offer me a job and THEN I will have the full right to use it… anyway, got carried away)

So the whole campaign for me is actually to reposition the brand…  to dust it off, make it cool and desirable by people who are below the age of 50… And yes if Aqua Di Gio could do it with half naked hot men, why would Old Spice not be able to… And it is happening, I would buy Old Spice body wash for my b/f, not because I want him to smell or look like Mustafa, but because I like the ads, and, believe it or not, want to try it. Also the whole image of “oh my dad uses it, and I would not touch it” will disappear, because yes- now a super hot guy on TV is using it, so why not…

So even if the market share is not increasing as spontaneously as probably Old Spice peeps thought it will, the campaign will earn its money in the long run…

In conclusion for me it is a yes-  the campaign is a winner,  playing the social media cards right and providing everything necessary for it to be considered a success.  Even a catchy tune… Do do do doot doo do do dooot .