fashion

The art of beautiful advertising


For a long time I haven’t shared fashion ads that impress me, and curiously two of the best ad campaigns for Fall 2014 feature my fave model – Karlie Kloss. The two ad campaigns are very different.

===

От доста време не съм писала за модни реклами, които са ме впечатлили. Интересното е, че две от кампаниите за Есен 2014, които имат страхотни реклами са с Карли Клос. Двете реклами са много различни.

Chanel Coco Noir is dark and mysterious.  I like how simple it is. I have yet to smell the Chanel Coco Noir scent, but if it is as feminine and seductive as the ad I will love it.

===

Coco Noir на Chanel е мистериозна и тъмна. Много ми харесва, колко проста и семпла е самта визия. Нямам си на идея как ухае парфюмът, но ако е толкова женствен и съблазнителен, колкото са рекламите му, със сигурност ще ми харесa.

 1Karlie_Kloss_Coco_Noir_Ch

2_Karlie_Kloss_Coco_Noir_Ch

 Donna Karan ads are full of glamour, movement and sparkle. Shot by Stephen Spielberg they are like stills from a movie. Black and feminine again, which I love dearly.

===

Рекламата на Donna Karan е много жива, пълна с движение и блясък. В нея няма нищо семпло. Клипът и кампанията са снимани от  Stephen Spielberg и визиите са като снимки от самото видео. Отново черно и женствено, което много ми харесва.

donnakaranfw14campaign4 donnakaranfw14campaign2 donnakaranfw14campaign3

Here is the video ad.What do you think? Do you like it?

Какво ще кажете? Коя кампания предпочитате?

===Love yourself===

photo (2)

Advertisements

New York, New York


We are back from a fantastic holiday trip to the USofA. We went to my brother’s MBA graduation in PA, then visited DC and hung out with dear friends and Christmas was spent in the splendid fairy tale city of New York.

Here are some of the fantastic moments we had waking around the city with my mom. 20140105-223556.jpg

20140105-223609.jpg

The fashion district.

20140105-223624.jpg

20140105-223635.jpg

20140105-223644.jpg

20140105-223710.jpg

20140105-223720.jpg

20140105-223734.jpg

Dream on! Till next time!

H&M SS2014 Preview


IMG_5398

Тази седмица бях на още един прекрасен open house в шоурума на H&M  в София. В една много снежна, студена, но изпълнена с приятни емоции вечер успяхме да разгледаме тенденциите за пролет 2014. Много, ама много обичам open house събитията в H&M поради няколко причини. 1. Това е единствената марка, която наистина вкарва време и усилия да покаже тенденции и колекции предварително, месеци преди да са по магазините. 2. Екипът на H&M е страхотен и винаги е много приятно да си говорим с тях, винаги научавам нещо и винаги се чувствам вдъхновена след среща с Дана и Яна. 3. Много ме радва, че на всички тези събития се запознавам с повече и повече хора със сходно мислене, сходни виждания и много сходно светоусещане.  Чудно е!

Та на това приятно събитие, освен сладки приказки и вкусно шампанско, се фокусирахме върху пролетната колекция. Студени цветове, интересни принтове, много ефирни материи и бели ризи. Влюбена съм в белите ризи и детайлите в тях, които H&M ще предлага през пролетта. Няма да изпадам в детайли защо на всяка жена в гардероба трябва да има поне една хубава бяла риза. Още по многословно ще е да изпадна в обяснения защо ризата трябва да е ефектна и различна, а не просто бяла риза като униформа.

Фокусът е изцяло върху детайла. Много ми харесаха яките, ръкавите, копчетата. Страхоно усещане на модерна класика.

===

This week I was still a wonderful open house in H&M showroom  in Sofia. An evening with lot of snow , cold weather, but full of pleasant emotions  we got to see the trends for Spring 2014 . Really, really I love the open house events at H & M for several reasons. 1. This is the only brand that really puts time and effort to show trends and collections in advance , months before they are in stores . 2 . The team of H & M is great and is always very nice to talk to them , always learning something and always feeling inspired after meeting with Dana and Yana. 3 . I’m very glad that  during all of these events I meet more and more people who are like-minded and with very similar worldview to mine. It is simply marvelous !

So during this beautiful event, besides sweet talk  and tasty champagne, the focus was on the spring collection . Cool colors , interesting prints , sheer fabrics and many white shirts . I’m in love with the white shirts that H & M will offer in the spring. I will not go into details why every woman’s wardrobe should have at least one beautiful white shirt. Moreover will not drill deep to why this shirt must be original and different , not just a white shirt as a uniform.

The focus is entirely on the detail here. I love the collars , sleeves , buttons. It all has a feel of a modern classic.

IMG_5389 IMG_5388

IMG_5356 IMG_5354

IMG_5396 IMG_5397 IMG_5384 IMG_5383

Тази ми е най-любима, материята е дънкова, цветът е лек крем, а пюскюлите са определено игриви.

This is one is my absolute fave! The colour is eggshell, the fabric is kind of very light lean and the tassels are playful, to say the least.

IMG_5393

Освен белите ризи страхотно се изкефих на големите златни бижута и много красиви пръстени, които идват в сет.

Loved the massive golden accessories and pretty ring sets.

IMG_5390 IMG_5391

IMG_5359 (1)

❤ Pet

Rihanna for River Island: Flop or Not


 

 

river island rihanna collection

Rihanna’s Collection for River Island is on and good to go! Ready for pre-order now, so we can see all the pieces that the songstress designed with the high street retailer. In all the ads and photo shoots with RiRi it looks quite luxurious. But when you go and actually browse through the pieces there is nothing that is quite that amazing, except maybe the tuxedo dress. Everything else is cropped tanks, pencil skirts and weird patterns and textures, including a faux fur trapper hat. (Seriously!?!) Rihanna has some crazy style and it looks great on her, it is just not my cup of tea when it comes to filling up my wardrobe, I guess. But then I am curious whether it is not going to go on sale pretty soon, just like the Kardashian Collection for Dorothy Perkins did. After all having a great style does not really mean that you can design clothes. Especially great looking, wearable clothes.  c20132210-rihanna-winter-aso-650

This is the one pretty great piece:

river island rihanna collection 1 river island rihanna collection 2

Fashion news: PETER PILOTTO for Target


Target and PETER PILOTTO announced a new fashion collaboration!

It will be available Feb. 9, 2014. (save the date!)

PETER PILOTTO for Target will feature women’s apparel, accessories and swimwear, with most items less than $60.

Another good news as well- Target is partnering with NET-A-PORTER.COM, to reach an international audience and offer global fans of PETER PILOTTO a curated assortment of the limited-edition Target collection.

Can’t get better than that. Fashion for all!

Fave Look from Isabel Marant for H&M Collection


Isabel-Marant-HM-9-Vogue-25Sept13_pr_b_426x639

Love the dress.

Love the boots.

Can’t wait for November 14th and Isabel Marant for H&M.

❤ Pet

3.1 Phillip Lim x Target Bag Collection


 

 

Officially the bags are the best part of the 3.1 Phillip Lim x Target Collection. I want them all, but sadly I feel that to get your hands on one of those beauties you have to be in line for hours, to sharpen your nails Lady Gaga-style and be ready to push people, pull hair and elbow the crowd that will be in line in front of the Target stores on 15 September. But still if I can get my hands on one (or more) of these beauties through my buddies living in the USof A I will be the happiest camper. Ever! I completely agree with Emily from Fashion Foie Gras – “The idea of a $35 3.1 Phillip Lim Pashli Bag is just too good for most people to miss out on.”!!!philliplimtarget-bags Phillip-lim-target-bags

 

Photos courtesy of Fashion Foie Gras and The Budget Babe

3.1 Phillip Lim for Target Amazingness!


I am so very excited about this collection. Although there is a lot of buzz about all the high-end designed collaborations with humanly affordable retailers for all being a flop, I am all for it. It is high fashion and quality for affordable price, making labels and the cover of the magazines more than dreams and reasons to salivate.  The 3.1 Phillip Lim for Target collaboration looks great. It is chic and cool, playful and edgy and at the same time feminine and stylish.

The designer describes it the best: “One of the reasons I wanted to collaborate with Target is because I felt that together we could create a collection that would inspire – one that is cool and chic, but still very accessible”

All we have to wait is for the date 15 September. I have already talked with a couple of people who will be in line for me in the US on that day. Can’t miss it! 🙂

3.1-Phillip-Lim-for-Target-sketches phillip lim x target 1 phillip lim x target 2 phillip lim x target 3 phillip lim x target 4 phillip lim x target 5 phillip lim, x target 6

❤ Pet

Pirelli 2014 in the Making


The annual Pirelli calendar for 2014 is a special one. It is the 50th anniversary photoshoot, and to celebrate that a stellar line-up of supermodels are shot by two of the most celebrated fashion photographers Patrick Demarchelier and Peter Lindbergh. The models are six of the most famous faces of the fashion industry – Alessandra Ambrosio, Helena Christensen, Karolina Kurkova, Alek Wek, Miranda Kerr and Isabeli Fontana. The style is down to earth, simple and sexy.

===

Новият календар на Pirelli за 2014 г. е много специален. Това е юбилейната  50-та фотосесия за един от най-известните календари на света, и за да итпразнуват тази годишнина,  едни от най-известните супермодели са заснети от двама от най-известните фотографи мода Patrick DeMarchelier и Peter Lindbergh. Моделите са шест от най-красивите лица на модната индустрия – Alessandra Ambrosio, Helena Christensen, Karolina Kurkova, Alek Wek, Miranda Kerr и Isabeli Fontana. . Стилът е много земен, семпъл и секси.


pirelli 2014 1
pirelli 2014 2 pirelli 2014 3 pirelli 2014 4

❤ Pet

Beyonce in Gucci on Stage


 

 

beyonce-gucci_stage-sketches

I am a fashion fan for it’s creativity and freedom. It is always exhilarating to see a fashion sketch and then see it when it comes to life. Gucci has designed a couple of stage costumes for the diva Beyonce, and it is great to see them on her. beyonce-gucci_stage-pics