Guy Aroch

NYC Love: Karlie Kloss for Free People


I love everything from the URBN Inc group and Free People is not an exception. The brand is fresh and the style is cool and vintage-inspired. So when you combine one of my favourite faces from the modleing world – Karlie Kloss, take gorgous Free People outfits and style everything perfectly, with a backdrop nowhere else but the Big Apple, no wonder the SS2012 catalog is worth sharing!

The photographer is also worth noting. Guy Aroch is someone I just discovered and am mesmerized by some of his work. It is all very whimsical and the light is so warm and soft.

In short – great campaign for Free People. Gorgeous shots. Can we go to NYC now?

      Pictures via Fashion Gone Rogue

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