This week I got invited to the VIP shopping event of the season! The pre-opening party of the first H&M Store in Sofia, Bulgaria at The Mall. The shopping experience was incredible! (partly because of the champagne, partly because of the great clothes, partly because I got to see, touch, try on and buy some of the Marni for H&M pieces). And so I fell in love, the kind of love that happens rarely, with something so beautiful that I want to wear it even when I sleep. The Marni for H&M Flower Necklace took my breath aways and was an immediate purchase. Honestly it looks better in real life, than in pictures, but look at that beauty…So stay tuned for some more posts and photos from the opening. It was a night to remember!
Marni’s collection for H&M is fabulous, and unlike the Versace collection for the brand, has tasteful colors and prints combinations. Can’t wait until March! 10th is the date, because the news is that Marni will be in the H&M store at The Mall in Sofia! As the billboards say – Sofia will not be the same after that day. Can’t wait for the pretty to come here!
Marni for H&M is a month away!
Aren’t you just dying for the white flowery necklace!?
The promo video is so gorgeous, and serene and somewhat exotic. Directed by Sofia Coppola in Marrakesh, Morocco.
H&M announced a new collaboration with the fashion brand Marni for their SS 2012 season.
To be honest I am not very familiar with the Marni brand, so this is a great chance to learn something new and probably add a new name to my list of faves that I dream of.
Another new thing for me is the model– Aymeline Valade. I was watching FashionTV the other night and she was on TV as the First Face winner for Spring/Summer 2012. She will be the model for Marni’s new H&M collection. So there you go two in one – model and a fashion brand added to the greatly growing fashion knowledge that I am trying to inquire through this blog.
In conclusion I am hoping, dreaming and believing that this collaboration will be much, much, much better than what currently is in the H&M stores.