I love everything from the URBN Inc group and Free People is not an exception. The brand is fresh and the style is cool and vintage-inspired. So when you combine one of my favourite faces from the modleing world – Karlie Kloss, take gorgous Free People outfits and style everything perfectly, with a backdrop nowhere else but the Big Apple, no wonder the SS2012 catalog is worth sharing!
The photographer is also worth noting. Guy Aroch is someone I just discovered and am mesmerized by some of his work. It is all very whimsical and the light is so warm and soft.
In short – great campaign for Free People. Gorgeous shots. Can we go to NYC now?
Pictures via Fashion Gone Rogue
Videos don’t have to be ridiculously directed and edited to be powerful. All you need is naturally great and powerful cast, so when I saw this video today I felt an incredible joy in my soul. I miss New York and seeing a simple video of all the great sights and everyday moments in one of the greatest cities in the world, simply makes me happy. Enjoy!
Description from Vimeo –
I had a chance to go visit one of the greatest cities this summer. Right when I got of the plane and arrived downtown New York, I took my camera and strolled out through the busy streets of New York City. I wanted to capture the great culture and street aesthetic of New York and I think it turned out really well. The video includes recordings from both Manhattan and Brooklyn, where I spend hours capturing the culture and everyday life of native New Yorkers.
Title: The Street Aesthetic of New York City
Filmed and Edited by: Christian Andersen
Shot with: Canon EOS 550D
Music: The XX – Intro