So guess who also came to town quietly this weekend?!? Aldo! The Canadian shoe retailer landed in our capital this weekend, and unlike another very glamorous and talked-about event gathered almost no attention. The three billboards around downtown were the only attention-catching medium. Almost no press, no noise, no big massive opening, no blogers invited? Dear Aldo peeps, work on your PR folks, change of staff, perhaps?! Definitely wrong timing though, but still… Aldo is in Sofia. Fact.
Anyways, my excitement is not exactly flying off the rooftop, but still can’t wait to check the store out in the next couple of days. Hope the prices are descent, because the shoes are pretty cute. I am curious how the store will be positioned, because in the US/UK it is nothing very fancy or expensive. Or as they say on their site “ALDO is dedicated to bringing you both quality and cutting-edge trends at affordable prices”. We shall only see how affordable they are here. Stay tuned for the post after the Aldo-venture!
I got my invitation a couple of days before the big day! Pretty exciting!!!
The store itself was pretty amazing! I really wanted to see if it is going to be as impressive as the other locations of H&M around the world, and to be honest was a little doubtful. I have shared before my disappointments with stores in Bulgaria, and how expensive and crappy they are. H&M was amazing though! The set up was great, the space is fabulous and the feel of the whole store is just like in London or DC! Definitely a must-do as a shopping experience! Plus the clothes are great quality for the price!
This week I got invited to the VIP shopping event of the season! The pre-opening party of the first H&M Store in Sofia, Bulgaria at The Mall. The shopping experience was incredible! (partly because of the champagne, partly because of the great clothes, partly because I got to see, touch, try on and buy some of the Marni for H&M pieces). And so I fell in love, the kind of love that happens rarely, with something so beautiful that I want to wear it even when I sleep. The Marni for H&M Flower Necklace took my breath aways and was an immediate purchase. Honestly it looks better in real life, than in pictures, but look at that beauty…So stay tuned for some more posts and photos from the opening. It was a night to remember!
The color palettes are fabulous for the summer! Blues and pinks and neutrals along with neon oranges and greens.
Absolute loved all the accessories! There is a 60’s feel to all the chunky heels, big necklaces and white-framed sunglasses.
The whole atmosphere was great! I am more than ecstatic that there is a fashion brand with a showroom. It is high time that Bulgarian fashion scene changes a bit and becomes what it is supposed to be, and I am more than hopeful that H&M will be a huge catalyst of that change. The prices are actually decent. The clothes are good quality and of course the trends, colors and silhouettes are what is in and trendy.
Thank you H&M for the invite and congratulations on a wonderfully organized event and a more than gorgeous new showroom!