pre-fall

Paris-Bombai at 31 Rue Cambon


After my state of wide eyed, dreamy, OMG-ness from last week when writing about the Coveteur and Chanel, I never thought something better might be posted on their amazing blog. But alas, there is time for a few minutes of true beauty as the Coveteur was invited to 31 Rue Cambon for the Paris-Bombai collection… the result – amazing photographs of amazing pieces in an amazing setting. A dream!

     All photographs are courtesy of the Coveteur.

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McQ Fab Campaign


Alexander McQueen presented the pre-fall/winter 2011 collection with a great campaign on the http://www.m-c-q.com/ site. The campaign covers all predictable social media channels – Facebook, Twitter, YouTube and even Vimeo so it will be spread like wildfire through the net.

The best part is the actual idea behind it – the lives of four English girls. The first one is Charlotte Besnson, who is featured in a video that is quite strange (bellow). It is great to see that the whole bizarreness of the McQueen designs can be translated into a social media strategy and videos that reflect the spirit of the brand.