So guess who also came to town quietly this weekend?!? Aldo! The Canadian shoe retailer landed in our capital this weekend, and unlike another very glamorous and talked-about event gathered almost no attention. The three billboards around downtown were the only attention-catching medium. Almost no press, no noise, no big massive opening, no blogers invited? Dear Aldo peeps, work on your PR folks, change of staff, perhaps?! Definitely wrong timing though, but still… Aldo is in Sofia. Fact.
Anyways, my excitement is not exactly flying off the rooftop, but still can’t wait to check the store out in the next couple of days. Hope the prices are descent, because the shoes are pretty cute. I am curious how the store will be positioned, because in the US/UK it is nothing very fancy or expensive. Or as they say on their site “ALDO is dedicated to bringing you both quality and cutting-edge trends at affordable prices”. We shall only see how affordable they are here. Stay tuned for the post after the Aldo-venture!
I got my invitation a couple of days before the big day! Pretty exciting!!!
The store itself was pretty amazing! I really wanted to see if it is going to be as impressive as the other locations of H&M around the world, and to be honest was a little doubtful. I have shared before my disappointments with stores in Bulgaria, and how expensive and crappy they are. H&M was amazing though! The set up was great, the space is fabulous and the feel of the whole store is just like in London or DC! Definitely a must-do as a shopping experience! Plus the clothes are great quality for the price!
My amazingly favourite fashion brand Anthropologie is opening its first Accessories Store! And it is nowhere else but in the DC area – Chevy Chase, Md. The coveted date is October 29th!
It was announced officially yesterday on WWD by Wendy Wurtzburger who said: “It will be the equivalent of going down the rabbit hole and finding a magical world with more of what she loves”!… and I definitely am ready to jump into it in two weeks.
The store is going to carry shoes, jewelry, scarves, belts and many other little gorgeous things that bring happiness to one’s existence. So let’s cross fingers that it is going to be as amazingly Anthro as it sounds, and keep tight for a week and a half until it opens. Can’t wait!!!