George Clooney is in a bank ad, these days, promoting savings. The story is a bt awkward and definitely unrealistic. Perhaps that’s the point. But seriously… not funny, not that cute, and definitely not making me save more. There is a buzz around, that he said he will never ever marry again, so he agreed to this ad for shits and giggles.
It reminds me of the Uma Thruman Schweppes ad, that is basically the same – a blah featuring a celeb. Having famous people definitely works wonders for the virality of the ads, but the creatives should put some more creativity in the story and the copy. I have always wondered how you go and pitch that script to the celebs….